Cash Advances are for the Educated

Released on = January 26, 2006, 12:08 pm

Press Release Author = Power Cash Advance

Industry = Financial

Press Release Summary = Power Cash Advance completed its semiannual review of
consumer demographics this week and posted the findings on its website in response
to mounting criticism of the cash advance products by media and political figures.

Press Release Body = Power Cash Advance completed its semiannual review of consumer
demographics this week and posted the findings on its website in response to
mounting criticism of the cash advance products by media and political figures. The
study, which surveyed 1,047 of its users during the holiday season of 2005, found
that 92% of its patrons have a high school diploma or better, and that 59% have
completed some college or have received a college degree.

"With so much concern about the nature of cash advances, we feel that a review of
our consumer base is prudent so that we may offer better services to our customers
as well as refute claims that our product is anything other than a safe, sound
method of short-term financing," explained Kimberly Requin of Power Cash Advance.
"Our customers are educated, middle-income individuals and families that just need a
helping hand every now and again. There's hardly anything wrong with giving American
families the chance to avoid late fees and potentially disastrous marks on their
credit reports."

This report addressed specific concerns of many of the industry's harshest critics,
many of whom come from the banking industry or various levels of government. The
chief argument states that cash advance consumers are unaware of the costs
associated with a cash advance loan. A study posted on the Community Financial
Services Association of America (CFSA) reported that 96% of those surveyed indicated
they were aware of the finance charges; this figure was also referenced in the
report issued by Power Cash Advance.

Visit Power Cash Advance (www.powercashadvance.com) for additional findings and the
full demographic report.

Web Site = http://www.powercashadvance.com

Contact Details = 4010 N Scottsdale Rd
Scottsdale, AZ 85251

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